Greetings business addicts filled with positivity!
Are you familiar with the 4 P’s of marketing? If you’re not, they refer to price, product, place (or distribution), and promotion. While this is very handy when developing your small business, experts tend to forget the other 4 P’s… The 4 P’s of Pietila… yeah, I made them up but hopefully they help you anyway. They are Passion, Positivity, Persistence, and Patience. We talked about Passion last week but now we’ll focus on Positivity!
Yeah, I basically just repeated the previous paragraph word-for-word from last week and I almost did the same thing with this second paragraph too. Self-employment is hard. Work is hard in general. OK, I ended up doing it anyway. This is true though. If you run your own company, you know how challenging everyday life can be. Everything falls on you but more so the negative factors than positive. If you’re passionate (see how I tied that in – this is a series), you really care about your brand, reputation, and future. If something goes wrong that threatens your livelihood, your team, your customers, and overall tomorrow of your company, how do you get through it emotionally?
Positivity! I’ve been self-employed for five years and you are surrounded by negativity even on the good days. Some of this is a choice. Be sure to surround yourself with like-minded people who are happy in general. This makes a difference. There are situations when this is out of your control. There are customers who give you money. You don’t want to deal with all of them due to their negative nature. However, you need that money… to pay for things… so you deal with it. Outside of that, it’s a choice. Build your team properly. As you grow, you can become more selective with your client-base. This will go a long way.
Now that you’ve surrounded yourself with the right people, you’re always positive, right? No! Stop thinking it’s that easy. You can’t rely on these people. They’re just part of the supporting cast. You’re the lead. This is your show, remember? You need to lead by example. The reason the other people are so important is because they will support this mindset. They will follow you with your attitude. So how do you do this?
My dad would always remind me that behind every dark cloud, there is a silver lining. He told me these things during some of the darkest days of his life, so I listened. I followed. I still believe this today and hope I lead with the same mindset. The philosophy is true too. People can become selfish and needy and decide not to look for the silver lining. They choose not to see the good in every situation. Let’s even look at this situation in the most simplest of forms:
The weather guy is telling me there will be storms today. It’s Monday, July 16 by the way. Anyhow, people do not always get as excited about storms as I do. There is fear of flooding, wind damage, or they just don’t like loud noises. I can see that but being concerned with your own anxiety is almost selfish. Do you forget what comes along with storms? Rain! I do a poor job of watering my lawn. Due to the recent heat we’ve experienced, my grass is dying. The water will help. I know I’m not alone in this. The storms are going to bring life to so many yards.
“So what? I live in an apartment or don’t care about my grass.”
Well, first of all, people like green grass. It looks so much better. Green is a sign of life! Visuals aside, people will be able to cut their lawn. That can provide exercise to those who may need it. This will also provide work for lawn care companies who have slowed down due to the heat. When you get concerned about getting startled by the boom of thunder or a trash can blowing away, remember that the scary loud noise is paying for someone’s diapers or possibly keeping someone from a heart attack. There is always a silver lining. It may not be for you but it’s there. If I quoted you, the silver lining for you is that you get to stay inside away from people. Certainly this will save you from injury.
People who enjoy getting caught in their own storm of self-pity are not going to agree with me on this topic and may just try to find excuses for their own problems. These people are not meant to be self-employed. For those who can see the silver lining in your everyday challenges, I’m excited to work with you as we all strive to Be More through Christ!
Tell me about the silver linings you’ve found in your dark clouds.