Greetings my fellow business addicts hopefully not lacking patience!
Are you familiar with the 4 P’s of marketing? If you’re not, they refer to price, product, place (or distribution), and promotion. While this is very handy when developing your small business, experts tend to forget the other 4 P’s… The 4 P’s of Pietila… yeah, I made them up but hopefully they help you anyway. They are Passion, Positivity, Persistence, and Patience. We’ve talked about Passion, Positivity, and Persistence already so now we’ll finish this series with a focus on Patience!
Patience is the hardest thing in business, especially entrepreneurship. You want your dream to be accomplished. You need millions of dollars to hire people and improve your reach and go golfing a bunch. This company started last Tuesday, why is it not there yet? There’s a little secret that I’d like to share with you. Unless you come from a very wealthy background, small business doesn’t work that way. Some people do not see a profit for several years. Well, if I’m going to lose money for so long, why even do this?
Excellent question! You need to be patient and wait for everything to unfold but the scenario referenced in the previous paragraph, is not unrealistic. There will be a time when you are able to provide employment to great people. Once you’ve hit a certain threshold, your reach will improve. A day will come when you may not be needed everyday so you will feel free to golf anywhere and everything. However, you need to wait. You need remember your passion and stay positive and work harder every day until this happens. This will take years. You will suffer hardships but your willingness to endure and be patient will lead to something people seldom see: an accomplished dream. Patience is the difference between a failed business and a mediocre business. It’s also the difference between a mediocre business and an established business. Patience ties your efforts together.
If you look at the starting point of other entrepreneurs, you’ll see how well patience can pay off. When has patience benefited you? When has impatience hurt you?
Christian Business Connect